$799 Dresses: 2026 Anniversary Sale!
Leia Caldwell (@leiacaldwell.photography)
Just because you’re planning a wedding doesn’t mean you have to break the bank! Here at Beloved Couture Bridal, we’re passionate about serving boujee brides on a budget. We especially get to do that during our annual fall sale in honor of our boutique’s birthday! (This year we’re turning 17!) We thought a little FAQ might be helpful to educate our beautiful brides in preparation for their appointment:
When is the sale?
Our sale will be held by appointment only October 8-11, 2026 at our shop located at 329 W State St in Redlands, California. Our hours of operation are Thursday & Friday 10:00-6:00pm and Saturday & Sunday 10:00-5:00pm.
How much do your dresses usually cost?
Outside of a sale event, our dresses range from $1,000-$4,000 with the average being around $1,300-$2,000. These prices reflect a discount of at least 30% from their original retail value! Keep in mind these dresses are brand new, have never been altered or worn (outside of other brides trying them on in appointments), and have been made within the last 5 years. We have high standards for our gowns because our brides deserve the best!
What designers do you carry?
We are lucky enough to receive bridal donations from hundreds of different designers and shops from across the country. A handful of our in-stock designers include Maggie Sottero, Justin Alexander, Essense of Australia, Stella York, Watters, Evie Young, and Lillian West.
What sizes do you carry?
We pride ourselves in carrying a broad spectrum of sizes for our brides. We carry gowns ranging from bridal size 2-36, which is equivalent to street size 0-34. Our highest quantity of selections are found in our size 10s and 12s racks. While ideally we find a dress that fits you like a glove, it’s more than likely we’ll find a dress with a little extra wiggle room that a seamstress can easily take in for you.
How many guests can I bring?
For our sale weekend, we are exclusively offering our Classic-style appointment. This type is free of charge, lasts 1 hour and 15 minutes, and allows for 3 adult guests in addition to the bride. Our boutique by design is not the most kid-friendly space, so we kindly ask that you do not bring little ones to your appointment. Plus, we want all the attention to be on the bride for the duration of the appointment!
What is the Beloved Foundation?
Beloved Couture Bridal is a direct auxiliary of the Beloved Foundation. The Beloved Foundation is a non-profit organization that donates financial aid to local families experiencing Stage 4 terminal cancer. It was founded in 2009 by Jennifer Talbert-Miller, who had lost her mother to cancer and also happened to own a bridal shop. This dream was born out of the marriage of those 2 things- and now, because of Jennifer’s story hundreds of Beloved Brides have both found their dream wedding dress and made a difference in their community.
Now you’re prepped and ready for your Beloved Couture Bridal 2026 anniversary sale appointment! Appointments required and available for booking now on our website. Click the link below to book yours today!