National Bridal Sale: July 16-19, 2026
Mariela Campbell Photography
Are you a bride on a budget? Never fear, The National Bridal Sale is here! The National Bridal Sale is a special clearance event that happens once a year, when thousands of participating bridal stores throughout the United States and Canada offer their showroom inventory at a fraction of the regular cost. This year celebrates the 10th anniversary of the event’s conception. Back in 2016, Sue Maslowski of Jay West Bridal in South Jersey was inspired to bring the idea of Black Friday Sales into the bridal realm. And thus, The National Bridal Sale was born!
If you’ve considered online wedding dress shopping for the affordable price tag but still want that magical “say yes” experience with your closest crew (or even just you), this event is a dream come true! Here at Beloved Couture Bridal, we are hosting this event for one weekend only: July 16-19, 2026. Our shop hours are 10:00am-6:00pm Thursday & Friday, and 10:00am-5:00pm Saturday & Sunday. Our address is located at 329 W State St. in Redlands, California.
Here’s the scoop! We’re offering a 20% off discount, in addition to our automatic 30% off, so you’re actually getting a brand new wedding dress for a total of 50% off its original retail value!!! What a deal! All appointments this weekend are “Classic” style- which means you have a 75 minute time slot with a personal stylist to walk you through the whole experience. You are allowed to bring up to 3 guests max (adults only, please), as our small boutique salon is designed to create an intimate experience.
The cherry on top? The proceeds of your purchase will go directly to families here in the San Bernardino and Riverside Counties who are experiencing terminal cancer. At Beloved Couture Bridal, we are a direct auxiliary of the non-profit Beloved Foundation. Their mission is to provide financial aid to these families caring for a sick loved one- whether that’s covering their grocery, utility, or rent bill for a couple months. So in addition to getting a beautiful, affordable wedding gown- you’re also making a difference in your community.
Whereas we typically welcome walk-ins, appointments are required for this particular weekend. Spots are filling up fast, so book your free appointment now! Check out our website for more details. Reach out via Instagram, email, or phone if you have any questions. We can’t wait to see you there!